When budgets are tight (and let’s be honest, they usually are), investing in paid advertising can feel like a leap of faith. For nonprofit leaders, every dollar has to count—so how do you know if paid ads are actually worth it? Here’s the truth: paid ads can work really well, but only if they’re built on strategy. Here are some tips from Evergreen Strategic Communications to get you started.

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So, you've made the decision to outsource your small business or nonprofit's marketing efforts. How do you prepare for the first meeting...

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In the ever-evolving world of digital marketing, it's essential for small businesses and nonprofits to keep up with the latest trends and...