When budgets are tight (and let’s be honest, they usually are), investing in paid advertising can feel like a leap of faith. For nonprofit leaders, every dollar has to count—so how do you know if paid ads are actually worth it? Here’s the truth: paid ads can work really well, but only if they’re built on strategy. Here are some tips from Evergreen Strategic Communications to get you started.

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So, you've made the decision to outsource your small business or nonprofit's marketing efforts. How do you prepare for the first meeting...

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Repurposing content is the practice of reusing all or some of your existing content in order to expand its reach. Here's how!

My daughter turned 18 months old this month. Within days from the start of the New Year, I started receiving emails from Motherhood...

Building social media strategy around your 3 content pillars is the key to reinforcing your organization's overall brand.

You want to see growth in your email metrics when evaluating how a campaign is performing. Here are the three metrics to keep an eye on.