When budgets are tight (and let’s be honest, they usually are), investing in paid advertising can feel like a leap of faith. For nonprofit leaders, every dollar has to count—so how do you know if paid ads are actually worth it? Here’s the truth: paid ads can work really well, but only if they’re built on strategy. Here are some tips from Evergreen Strategic Communications to get you started.

With 2025 just around the corner, it’s time to set your nonprofit’s marketing strategy up for success. Whether you’re aiming to amplify...

Evergreen provides five key takeaways for building an end-of-year (EOY) strategy for better donor engagement and increased gifts.